The Numbers and Why They Lie
My point of view about working in television will always be that of a playwright — a person who still lives and works in New York, in the theatre, an outsider entering a strange world.
I am learning something about fear here in television land. There is no more powerful force at work in how networks decide what shows live and die. In television, fear translates to numbers, either in terms of viewership or bucks. The network execs claim that the marketplace — in other words, the Nielsen ratings — tell the whole story of a show. They may not truly even believe that, but the economics force them to act as though they do. The morning after the show airs, we get our report card, as does every other new show on television. I still don't know what the damn ratings mean — the Monday-morning numbers feel like tea leaves to me, read by psychics and seers and then examined as holy writ and reported dutifully in the press. I'm a playwright, not a psychic.
Nevertheless, I am rather interested in the health of Brothers & Sisters, so as soon as I glean that the oracle has spoken, I ask my more savvy partners for the bottom line: "What did it say? Is the news good, bad, or fair?" Because it sets the mood here at Brothers & Sisters for the whole week. It informs the way in which the network acts towards us, and how they regard our efforts. Will the executives try and push us away from going deeper into the emotional and psychological lives of our family, or will they trust us to tell the stories we're telling, and do so with open hearts and minds? So far, the tension between the show and the executives has been a good one, filled with respect and balance and aspiration. We all know it could turn, of course, but so far from our ABC partners, there is a subtle kind of trust — tempered by the ever-present fear, of course, that we'll blow it with that Baitzian theatrical angst or something. That can't happen, actually, because I am a happy man, about to turn 45, who sees the cup as half-full, and who knows that the better parts of life are beautiful and worth celebrating and sharing in the stories we tell. That balance is everything, and this show is about that balance between pleasure and pain and joy and sorrow.
I am writing from a place of vague melancholy today because I know that my friend Aaron Sorkin's show, Studio 60 on the Sunset Strip, is struggling in terms of those numbers. And I also know that his is a show that celebrates intelligence and imagination, and is about America today as much as it is about television comedy writers. And I think it's worth watching and celebrating. Just to have Aaron's work on the air should be enough. I am hoping that Studio 60 sticks around and grows into itself, and that the executives who decide these things are willing to let it do just that. Television that does not condescend (at least on the old networks) is rare. So it scares me to see what's happening to Studio 60, because it could just as easily be us next week.
To me — again, a mere playwright — if you look only at the numbers, you'll never see the whole picture. You can drown in the numbers here in Burbank. "Eighteen-to-39-year-olds watched for 20 minutes but then some of the men left, and we don't know why." Maybe we need a more active opening act? Maybe it needs more sex? I don't know. I am too new at this to dismiss or even really comment on the real meaning of all the numbers. But I know this about the polling: You'll never see the real story of American audiences who have found on television what people used to go to the theatre for: social conscience, laughs, anger and gorgeous writing amidst the mind-numbing dreck. Audiences made up of people who work hard and want to see stories that somehow relate to their own lives; that remind them of how politics and personal lives intersect in every respect. The numbers don't show the emotion; they show who tuned in and who tuned out. But it takes a while, doesn't it? Seinfeld only became a hit in the second season; it was a slow burn, and then it lit up. Some things take patience, and fear will obviate the patience of the executives in a heartbeat.
Maybe the secret to life in television is that in order to make something bold and good you have to be willing to walk away from the job at any moment. It's so easy to compromise in the wrong way that if you want success in TV too desperately, you might lose what makes you unique. So I've vowed not to take the wisdom of the numbers too closely to heart. I see the fear all around me here in television land. I am going to bet on the slow burn, the word of mouth, the thoughtful audience with the warm, beating heart.
Network television needs long shots. We have great actors and writers in this country, and we have audiences hungry for real stories, and I think those audiences are patient and willing. I think ours might be such an audience.
Posted by Jon Robin Baitz
Oct 27, 2006 2:59 PM
I am writing from a place of vague melancholy today because I know that my friend Aaron Sorkin's show, Studio 60 on the Sunset Strip, is struggling in terms of those numbers. And I also know that his is a show that celebrates intelligence and imagination, and is about America today as much as it is about television comedy writers. And I think it's worth watching and celebrating. Just to have Aaron's work on the air should be enough. I am hoping that Studio 60 sticks around and grows into itself, and that the executives who decide these things are willing to let it do just that. Television that does not condescend (at least on the old networks) is rare. So it scares me to see what's happening to Studio 60, because it could just as easily be us next week.
To me — again, a mere playwright — if you look only at the numbers, you'll never see the whole picture. You can drown in the numbers here in Burbank. "Eighteen-to-39-year-olds watched for 20 minutes but then some of the men left, and we don't know why." Maybe we need a more active opening act? Maybe it needs more sex? I don't know. I am too new at this to dismiss or even really comment on the real meaning of all the numbers. But I know this about the polling: You'll never see the real story of American audiences who have found on television what people used to go to the theatre for: social conscience, laughs, anger and gorgeous writing amidst the mind-numbing dreck. Audiences made up of people who work hard and want to see stories that somehow relate to their own lives; that remind them of how politics and personal lives intersect in every respect. The numbers don't show the emotion; they show who tuned in and who tuned out. But it takes a while, doesn't it? Seinfeld only became a hit in the second season; it was a slow burn, and then it lit up. Some things take patience, and fear will obviate the patience of the executives in a heartbeat.
Maybe the secret to life in television is that in order to make something bold and good you have to be willing to walk away from the job at any moment. It's so easy to compromise in the wrong way that if you want success in TV too desperately, you might lose what makes you unique. So I've vowed not to take the wisdom of the numbers too closely to heart. I see the fear all around me here in television land. I am going to bet on the slow burn, the word of mouth, the thoughtful audience with the warm, beating heart.
Network television needs long shots. We have great actors and writers in this country, and we have audiences hungry for real stories, and I think those audiences are patient and willing. I think ours might be such an audience.
Posted by Jon Robin Baitz
Oct 27, 2006 2:59 PM
thoughtful
December 17 2006, 19:45:42 UTC 5 years ago
Baitz is right, shows need time to define themselves. It's not like the creator/writer is the only contributor to what makes a show -- the directors, actors, editors, art dept, etc -- each person affects what a show is. Perry, for instance... (and this is not a dig on MP): He's struggled with the Sorkinese. If you notice, his dialogue has changed a bit - its not as reliant on the rhythms as it used to be and where it is reliant, he's gotten better at. His character has changed a bit as well over the episodes. He's affecting the shape of the show. AP is another example - her pregnancy. Sorkin, from the getgo, had planned on developing a relationship between Jordan and Danny but I suspect it was never going to be this fast or strong. (Not that I'm complaining).
So in the end, it boils down to letting a show have time to get its legs. Numbers... highly fallible numbers, I might add -- even the Nielson company admits their numbers don't work right anymore -- are shaping our storytelling in ways that can potentially suck.
Here's to NBC having the wisdom to allow S60 a second season. Here's to Sorkin and Co actualizing what works well. Here's to decent television that doesn't make me feel like kissing the porcelain sombrero.
December 17 2006, 20:13:00 UTC 5 years ago
I love what Baitz has said about celebrating intelligence and imagination. I don't think we're doing a particularly good job of that at the moment. Recycled game shows and formulaic drama may get the ratings and make for enjoyable viewing, but let's not kid ourselves intelligent and imaginative they are not. Although I've got an egg timer here to see how long it takes for Baitz to get called smug for making that point.
December 17 2006, 20:20:50 UTC 5 years ago
They do? You coulda fooled me. ;-) *ducks*
December 17 2006, 23:40:01 UTC 5 years ago
December 17 2006, 23:50:57 UTC 5 years ago
CSI was never my thing but I had two students submit spec scripts this semester for grading so I had to become familiar with the show. Sorkin is right, they always start with some woman being killed because she likes sex.
And this is 2006!
December 17 2006, 23:57:07 UTC 5 years ago
Not seen that movie, and you'd think that on ethical grounds such a show could never be made. But if someone would have predicted some of the things we have broadcast in recent years fifty years ago, nobody would have believed them.
December 18 2006, 12:01:56 UTC 5 years ago
There was a terrific episode of "Dr Who" (the season before last) with the same premise, but it was meant as a savage satire of current reality shows.
December 18 2006, 12:17:05 UTC 5 years ago
That's exactly what the Running Man was about -- movie is a good 15 years old, I believe.
December 17 2006, 20:05:16 UTC 5 years ago
December 17 2006, 20:14:13 UTC 5 years ago
If television like Sorkin's and shows like Brothers & Sisters aren't on the air, what is being said about the viewing public and our lack of intelligence and desire for entertainment that inspires thought?
Thanks for the blog link. It was definitely an interesting look from the writer's room.
December 17 2006, 23:42:21 UTC 5 years ago
December 18 2006, 00:08:28 UTC 5 years ago
And now I'll wait for all the reality tv fans to come and smack me for that uppity statement.
December 18 2006, 00:20:38 UTC 5 years ago
But I've said it before; I'm unashamedly an elitist bitch ;-D
December 26 2006, 13:50:49 UTC 5 years ago
December 26 2006, 16:48:37 UTC 5 years ago
http://community.tvguide.com/forum.j
December 18 2006, 12:14:42 UTC 5 years ago
I'm not so sure. Fashion, for example, is nothing to do with supply and demand. Check the designer discount stores, the ones that contain the gear they've been unable to sell, and try to find a larger size. The larger sizes have all been snapped up and only the really skinny clothes are left in the warehouse, but that remains the same year after year after year, so there's no market force operating there. The really skinny clothes, of course, are all made for 14-year-olds who don't have the money to buy them; where are the stores specialising in business suits for women who do, but who don't have the time to go to every department store in town to get a wardrobe?
I think television is, in the same way, to a large extent driven by what "they" want us to have rather than by what we want. After a while, of course, all the hype convinces us we do want it. (Though I confess, rather than watch any form of reality show, I've turned to timeshifting, downloading, or just giving up and writing to my friends on the Net. I'd even go so far as to play sport!)
"They" want us to have reality TV because it's so incredibly much cheaper than drama, and also more predictable in terms of popularity, because the possible variations are much smaller. It has virtually wiped out local drama in my country, which is part of the reason why the US has so many terrific Aussie actors at the moment. Yet Australian drama was really popular, so they definitely went to reality TV because it was cheap, not because there was demand.
December 17 2006, 21:03:44 UTC 5 years ago
I agree with what he has to say. My argument on the Nielsons has always been 1% of 110 million TV's in America is NOT a good sampling of the viewing habits of a nation.
Also what ticks me off is the people who are "in the know" still can't seem to come together with what the ratings are... With the Christmas Ep the other week I saw three different sites who said three different things.
A rival networks lapdog of a paper said that it was the poorest week of S60 so far, Another one affiliated with NBC I believe said it held steady, and Futon Critic an independent said that it had gone up.
In this age of new TV advancements, you would think that they would be able to put a chip in the new TVs that records the information much like your meter on your power bill!
Also I think it's going to change anyway with the amount of dl'ing from the likes of iTunes et al.... that's why I am keen to see the new "set". (which I'm guessing is going to be coming in the next couple of eps). You have the ULTIMATE product placement with that concept.
December 17 2006, 23:45:53 UTC 5 years ago
December 18 2006, 12:05:02 UTC 5 years ago
December 18 2006, 12:17:19 UTC 5 years ago
Yeah! the ratings are both up and down, until TWOP looks at them :D
December 18 2006, 17:05:32 UTC 5 years ago
December 19 2006, 08:49:52 UTC 5 years ago
I was shooting for smug, but I've decided to be flattered anyway.